WHAT THE FROG?!

Fifty-seven years of saving the world from boredom — one yard at a time.

  1. The first Señor Frog’s in Mazatlán, with its green façade and the giant frog on the roof

    HOW IT STARTED

    Let’s take a walk down memory lane in the Mexican coast of Mazatlán, a young Señor Frog’s came to life in 1969.

  2. Two Señor Frog’s yard glasses, orange and red, beside a swimming pool

    A STAR IS BORN

    Then came along a sippin’ revolution, the beginning of a new era, the birth of an icon: The Yard.

  3. Three glasses of ceviche with tortilla chips

    MEXICAN TAKE-OVER

    We continued with our quest to conquer the hearts (and hungry bellies) one margarita at a time and opened 4 locations across Mexico.

  4. Beachfront palapa with wooden tables looking out to the Caribbean sea

    CARIBBEAN DREAMIN’

    The Frog-fever was at an all-time high in the 90s, with the opening of locations across the hottest spots (no, literally) in the Caribbean such as Margarita Island, Aruba, and the Bahamas to name a few.

  5. Señor Frog’s “coming soon” billboard in Times Square, New York

    00S, BABY

    The new millennium brought us to Gringoland—I mean, The U.S. From Times Square to the Las Vegas strip, we haven’t looked back since.

  6. Two plates of nachos next to a newspaper headline reading “The world’s greatest nachos”

    MOM, I’M ON THE NEWS

    From The New York Times and InfoBae to Forbes and Business Insider, we’ve been the topic of conversation on everyone’s mouths since our conception.

  7. The Señor Frog’s mascot statue sitting with a poodle wearing sunglasses

    CHANGING TIMES

    Although some of our branches were here for a good time, not a long time, one thing is for sure, Señor Frog’s is here to stay.

  8. Pop-art illustration of a “Sr. Frog’s condensed soup” can

    DOROTHY, WE’RE NOT IN KANSAS ANYMORE

    We’ve ingrained ourselves in popular culture with mentions and appearances on talk shows such as Jimmy Fallon, and TV shows like The Ranch and Billions. We can’t help it, we’re popular.

  9. A guest with a balloon hat drinking from a Señor Frog’s yard glass at the table

    57 YEARS YOUNG!

    And we don’t look a day over 21, but seriously, thank you for letting us be a part of your lives. Here’s to another 57 years of saving the world from boredom.

COME WRITE THE NEXT CHAPTER

Fifty-seven years and counting. The next story is the one you’re about to have.

See our locations