What Are the LATAM Awards by Interlat and Why Do They Matter?
In today’s fast-moving digital landscape, brands don’t just compete through products or services — they strive to stand out in a constantly evolving ecosystem. In this context, the LATAM Awards by Interlat have become one of the most prestigious recognitions for companies leading the digital transformation in Latin America.
Organized by Interlat, a company specialized in executive education, strategic consulting, and digital transformation across the region, the LATAM Awards honor organizations that achieve outstanding results in various digital disciplines: from content marketing and social media to technology transformation, ecommerce, internal innovation, and organizational culture.
With over a decade of experience empowering companies, universities, and professionals across Latin America, Interlat has become a key strategic ally in building digital capabilities. The LATAM Awards reflect this mission — to spotlight excellence and create a strong, connected community of digital change-makers.
Why the LATAM Awards by Interlat Are So Important
These awards don’t focus on vanity metrics. Every nominee is evaluated by an international jury based on key elements such as:
- Measurable impact
- Strategic creativity
- Applied innovation
- Reach and engagement
- Executional efficiency
- True digital transformation
This comprehensive approach ensures the awards go to initiatives that genuinely move the needle in Latin America’s digital arena.
Grupo Anderson’s: A Standout at the LATAM Awards 2025
For the 2025 edition, Grupo Anderson’s has been nominated in nine categories — a remarkable achievement that confirms its leadership in digital innovation within the hospitality sector.
This recognition is no coincidence: it reflects a solid strategy, a culture of continuous improvement, and a multidisciplinary team that understands digital success is never accidental. From creative campaigns to tech-driven audience insights, Grupo Anderson’s has built a digital presence that is coherent, effective, and award-worthy.
Señor Frog’s: A Digital Strategy That Crosses Borders
Among Grupo Anderson’s portfolio, Señor Frog’s has played a crucial role in the group’s digital positioning. With its bold personality, playful tone, and campaigns that resonate with global audiences, Señor Frog’s has become a social media standout — especially in tourist hotspots like Cancún, Playa del Carmen, Cozumel, and Los Cabos.
But it’s not just about flashy visuals. The brand has invested in SEO-driven content strategies, organic engagement, and a consistent narrative that strengthens its identity across platforms. These efforts have earned Señor Frog’s nominations in categories related to social media, creativity, and community engagement — solidifying it as a brand with a loyal, ever-growing digital community.
A Mexican Group Among Latin America’s Digital Elite
Over the years, iconic brands like Coca-Cola, Grupo Xcaret, Claro Video, Universidad Anáhuac, Rappi, Mercado Libre, Samsung, and BBVA have been recognized for their digital excellence at the LATAM Awards. Being listed among them positions any company as a regional benchmark, validated by industry leaders.
For Grupo Anderson’s, being nominated for the fourth consecutive year shows that their digital evolution is not just a trend — it’s a deeply rooted part of their corporate DNA.
A Recognition That Drives Innovation Forward
The LATAM Awards by Interlat aren’t just about celebrating the past — they serve as motivation for brands to keep raising the bar. For Grupo Anderson’s, the nine nominations this year come with responsibility: to keep innovating, enhancing the digital experience, and investing in the talent that makes it all possible.
Grupo Anderson’s continues to lead confidently through Latin America’s digital ecosystem. Its participation in the 2025 LATAM Awards reinforces its position as one of the most forward-thinking business groups in the region.
The Takeaway?
The LATAM Awards by Interlat are more than recognition — they’re a platform that pushes digital transformation in Latin America. Grupo Anderson’s prominent presence in the 2025 edition — alongside standout brands like Señor Frog’s — is proof of a genuine commitment to innovation, strategy, and digital evolution.
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